Seven Creative Product Label Design Ideas
When a consumer walks down the aisle of a big box store, they are faced with endless choices of similar products. Creative label designs show your brand’s personality and help your product stand out on the shelf amongst the sea of competitors. In fact, creative label designs can be the best way to attract a customer to your unique product.
Fortunately, designing labels doesn’t have to be complicated. Several strategies can help you show the world what you have to offer in a way that will make people remember your brand. Here are seven creative label design tips that can help you showcase your products to potential customers and boost conversions.
Play with Visual Effects
Product label designers love the opportunity to get creative with visual effects. This helps a product stand out from competitors the moment a consumer sets eyes on your product. It also serves to make your label more interactive and engaging, which makes your brand memorable.
You don’t want your label to fade or get lost in the endless standard labels of your competitors. Choosing optical illusions, hidden images, interactive holograms, or scannable codes are all unique and creative ways to make your product label stand out from the crowd.
Make It Reusable
Another big hit for today’s consumers is product label designs that are sustainable and can be repurposed or recycled. For many consumers, it is important to make purchasing decisions based on environmental impacts. As a result, single-use, non-recyclable packaging can be a deterrent to some consumers.
Creating packaging that can be reused or repurposed – and labels that highlight this feature – can help your product stand out from the rest.
Turn Your Label into an Activity
The ability to interact with your product in unusual ways can make your brand stick in the minds of potential consumers. This means moving beyond using branded graphics and, instead, leveraging a label to create opportunities for interactions with your customers. Interactive labeling is a growing trend, especially with alcohol brands that tend to be bolder in their unique and creative labeling.
Beck’s Beer is an excellent example with its scratch-off labels, which allow customers to interact with their bottles while enjoying their beverage. Marketing can take this idea a step further by asking consumers to submit their scratch art to a social media account, creating even more interaction opportunities.
Make It Funny or Relatable
Humor and the playful side of consumer emotions are key to a great labeling strategy. People naturally connect more readily to a product that can catch their attention and create an emotion, even if that connection is based on a simple chuckle. In this way, packaging and labels can be just as powerful as advertisements when it comes to using humor.
One popular example is Hanger Tea Bags. The packaging resembles a closet where tea bags are hung from a hanger. When in use, the hanger grips to the side of the teacup, holding the teabag in place, serving both a practical and a humorous purpose. Or, choose a label design that promotes brand awareness while still playing with uses of humor, such as puns, wordplay, or interactive word games on the label.
Try a Unique Color Combination
Color selection is an essential element in your labeling decisions, so you’ll want to take your time to select a color palette carefully. Labeling should be bright and bold enough to stand out and attract a customer’s attention while still maintaining readability. With this in mind, choose a unique color combination to set off your product packaging.
If you want your brand to appear luxurious, try metallic foil labeling. For all-natural products, focus on earth tone inks and recycled paper labels. Or, seize the day with the neon tones that are sure to catch the eye of your target consumer.
Launch Special Editions
Impulse buying may be a bad habit for shoppers, but it is a great marketing technique for sellers. Outside of your regular product labeling, you can sporadically introduce special edition labels. Watching marketing trends and social media influencers can provide creative inspiration that is sure to impress your consumers. Try throwback labels to capture that nostalgic feel or use a special-edition label to celebrate your company’s anniversary.
Keep It Simple and Hassle-Free
Creative labeling is a wonderful way to attract customers to your product. However, you want to be mindful of cluttering your label or using labeling that makes your brand unrecognizable to loyal customers. As a result, the marketing rule of “less is more” is important to keep in mind. Many businesses find success with clean, simple, labels that let the customer know exactly what is in the packaging.
Try clear labels with elegant, clean text that place the focus on your product, not your marketing department.
Bonus Tip: Get Creative with Royal Label!
When it comes to product label design ideas, the possibilities are endless. For that reason, however, it is important to consider what is going to work best for your product and your brand. Labels that are fun, bold, interactive, or funny can help your product stand out on the shelf, but it is crucial to ensure that your new labeling idea truly fits your brand.
When it comes to designing the perfect label for your brand, an experienced label printing company like Royal Label can help. Our professionals have the knowledge and experience necessary to help you create labels that are one step ahead of market trends, ensuring your product will get noticed in a sea of similar offerings. Royal Label has been helping business owners develop and launch their brand labels for years. Contact us to learn more about how we can help you find the inspiration you need to create custom, unique labels for your products.
