10 Tips for Labeling Cosmetics and Beauty Products
You put time, effort, and a little soul into the development of spectacular beauty and cosmetic products that make life easier and more fabulous. One of the major decisions you must now make is how to market your product. Even if your product is the best of the best, consumers will not purchase it unless the label catches their attention. Therefore, the labeling of your product is almost as vital as the quality of the product itself.
If you’re ready to make a cosmetic label, but you’ve discovered it’s a much more complex task than you initially realized, this cosmetic labeling guide was created for you! Follow these 10 tips for legal and effective cosmetic and beauty product labels.
Ensure You Follow FDA Regulations
The FDA regulates what information must appear on a cosmetic product label. They will consider your product misbranded if:
- The labeling is misleading or has false information.
- The label does not have the correct information for the manufacturer, distributor, or packer, or include the number of contents.
- The required information is not stated clearly for consumers to easily understand.
- The container or its ingredients are misleading. Ingredients must be listed on cosmetic labels in descending order of prevalence (within the product).
If you create a label without following these regulations, you will have wasted time and money that could be much better applied to other business aspects. The experts at Royal Label can ensure your labels comply with all the complexities of FDA standards.
Create a Recognizable Brand
If a customer purchases your product and loves it, they may be interested in other products from your line. It is in your best interest to develop brand “signatures” that the customer can recognize. These include the name of your business, a logo, color scheme, and fonts that should all correlate with some common, branded theme to stand out from your competitors. Let your personality influence your brand’s signature look, while also creating design elements that appeal to your intended customer base.
Create a Focal Point
After developing your brand and these signature features, you must identify an eye-catching focal point for your label. Creating an attention-grabbing design will give you an advantage over other similar products. Your focal point could be:
- Your brand name.
- A relevant image or logo.
- Your slogan.
Experiment with texture and color to create a focal point that will entice your intended customer base to take a closer look at your product.
Identify Your Product
Clearly identify your product’s intended use so customers can easily find what they need. Though you may think your product’s packaging speaks for itself, this is not always true in the world of product advertisement. This may also eliminate poor reviews from people who don’t use your product in the way it was intended.
Do Your Research
Take time to scout the market for similar products and research the competition. Some lines will be more successful than others. Attempt to identify the commonalities among the successful products and incorporate them into your label. Becoming familiar with the latest trends may also provide a strong starting point for your label.
Choose the Right Packaging
With your product(s) in mind, you must choose the most appropriate packaging types. Portability and ease of access are especially important, as convenience is a strong factor in a customer’s purchasing decision. Your choice must also convey quality and confidence in the product.