7 Questions to Ask Your Digital Label Printing Company
When it comes to digital label printing, you’ll want to find a reliable and trustworthy business that can ensure a quality final product. A label determines shelf appeal, which helps to reinforce your brand as well as engage with consumers to make them choose your product over competitors. It takes a lot of hard work to put out a great product, and you’ll want to invest in equally high-quality packaging that will help to promote your business.
Take the time to conduct some research, as well as develop a list of potential questions. We have created a few to get you started that can be used to help you find the right label printing company for your business. Here are the seven essential questions to ask a digital label printing company to help determine if they are right for your brand.
What Are Your Printing Capabilities?
Before committing to a digital printing company, it is important to be sure that they will be able to provide the printing services you need. Some printing companies specialize in certain industries, which means they may only deal with specific types of materials or are limited in terms of the printing techniques they can provide.
It is important to ask for a rundown of the different capabilities that they have when it comes to labels for consumer products, especially when it comes to your specific industry. Don’t be afraid to ask what printing technology they use. Depending on their technology, this could factor into production times, as well.
How Many Colors Can You Print In? Can You Color-Match?
When it comes to creating a label for your product, you most likely have a specific look in mind, already. It is important to find a digital label printing company that can create the exact design you are looking for.
Colors are one of the top key aspects when it comes to branding. You should never have to sacrifice your design to accommodate your printing company. Before you commit to a service, be sure that they will be able to recreate what you are looking for.
Color models include CMYK which stands for cyan, magenta, yellow, and black. This is most associated with physical ink printing, and can often match up to 85% PMS, which is also known as PANTONE. This is the full spectrum of colors. There is also the RGB color model, which is designed for light-emitting surfaces like computer or TV screens. It is best to request a matched sample, especially physical proof if possible.
What Is the Rate of Defect For Your Printing Runs?
It is helpful to determine the rate of defect for printing runs, as well. Defects can become costly, especially for smaller or newer businesses that don’t have the budget to make up for these mistakes. Defects are prone to happen, but they shouldn’t happen so much you begin to lose money. Make sure you establish this prior to settling on a label printing company in order to minimize risks and losses.
Do You Have Any Minimums For Printing Runs?
Digital label printing allows for flexibility across projects both large and small. With that in mind, it is still typical to experience minimums for smaller orders. These minimums can differ from company to company. What matters most is the business’s transparency on this topic. They should be able to provide you with clear answers regarding order minimums.
Do You Offer Product Proofs Before the Final Run?
This is arguably one of the most important questions to ask when considering a digital label printing company. This is important to see before making a full commitment. A PDF proof allows you to see an example of their work, and physical proof is always the best way to go.
A physical proof removes all doubt as to how your final product is going to look. When it comes to relying on a PDF, you can’t always fully trust your monitor or TV screen because certain light-emitting surfaces display images differently. Most product label printing proofs can be requested for a small fee, which allows you to make changes before the final run of your label.
What Are Your Turnaround Times?
As a business owner, you have a wide range of deadlines to worry about. It is important to completely understand how long it will take to make and ship your labels. This process requires a lot of attention to detail, and quick responses are key to ensuring your label is created correctly and in the timeframe you’ve agreed upon. It is important to ask if you are going to have a point of contact. If there is no solid answer as to who will answer you, or if you might even get an answer, that company may not be the best option for you.
How Accessible Is Your Company?
When hiring anyone for their services, great or small, it is important to determine how accessible they are. Your business is important to you, and it is only natural that you’ll want to be kept up to date on all the different aspects that impact your business.
Your product labels play a huge factor in the overall success of sales. Because labels have such a big impact on your product, you’ll need a label printing company that can be reached when you need them. You should have a clear point of contact to handle questions or concerns when it comes to your label.
Communication styles can play a big factor in the overall quality of experience, so be sure to find a company with whom you communicate easily and have a level of trust in their dependability.
Choosing a Reliable Digital Label Printing Company
Selecting a digital label printing company doesn’t have to be difficult. You just want to be sure to partner with a reliable company that can suit the unique needs of your business. At Royal Label, we’ve spent years building our name as a reputable source for all your digital label printing needs. Contact us to learn more about how we can help see your product onto shelves and into the hands of paying customers.
